This month I’ve been working on logo and brand design for Barcelona based designer-maker, Lucie Lanham. Lucie’s latest project, BebeOso BCN, is home to beautiful handmade baby shoes. Her soon-to-open Etsy shop will stock the gorgeous suede and textile shoes with plans for other baby products to be added in the future.
Below is the brief for the brand, formed in part by conversation with Lucie along with her answers to a Logo Design Questionnaire I supply to my clients.
Design a logo for handmade baby products which are to be sold online, primarily shoes. Logo to be used online (Etsy shop), social media plus some tiny, fabric, woven labels. Product range for 0-24 month babies. Target audience; mothers, families, people buying gifts for babies.
Logo – Image only and text versions.
Imagery – bear cub.
Size – brand needs to be clear on a small label, approx. 10mm².
Design preferences summary:
Style – modern, clean, fun, stylish, simple.
Colours – neutral (no brown).
Imagery – bear cub outline/silhouette, use of negative space (no teddy bears or pandas).
LOGO IDEAS SHEETS
Below are the designs I created for the project. Scroll down to find out which design Lucie opted for.
Concept #1 – Polar bear Bear cub silhouette as per client spec. “Stitched” lettering to reflect handmade/textile element.
Key words – simple, clean, neutral, pastel.
Concept #2 – Mono Bear Bear cub head, pencil shading to reflect design element. Hand drawn style font.
Key words – stylish, clean, simple, bright.
Concept #3 – Bob the Bear Bear character named after the brand acronym. Simple image and text icons. Key words – fun, modern, simple, neutral.
After all of ten minutes of deliberation Lucie selected the second concept as the logo for BebeOso BCN. I can’t wait to see how she uses the designs in her Etsy shop and packaging!
LOGO DESIGN BARCELONA
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